There are some key areas you need to know to really get the most out of your marketing and communications. Once you know these areas you’ll be able to measure effectively if your marketing is working and driving traffic/enquiries/sales to your business.
Know who your customers are. It is essential that you know who your target market is. Who is buying your products or services and how often? Are they loyal and repeat consumers?
Find out where your customers hang out. Is it on or offline? It’s probably both but you need to know where to be able to target them and it will give you an idea of their interests.
Plan, plan and plan. You need to know what you want to achieve and how you are going to achieve it. Set objectives so you can measure and get a plan put together.
Create great content targeted at your ideal customer. Content is great for SEO, the Google bot and sharing across your social media platforms and email channels.
Share your content everywhere, online, on your website, on your social channels in your emails.
If you don’t know where to start that’s where I can help you. I’ll work with you to find out who your ideal customer is, where they are and develop a plan to target them. I will even create the content and deliver this so your customers know who you are and how your product or service is right for them.
Get in touch today and we can have a chat about where you are at with your business and where you want to go and let’s build a plan to get there.
Next week sees the first LinkedIn Local event in Inverness on Tuesday 24thApril. I will be attending this as my first networking event since the inception of Strath Communications too!
I love networking and meeting new people and finding out about their businesses and the background to them. You are always guaranteed to meet someone who does something that is new to you.
But how do you get the most out of a networking event? I always go with the aim to talk to at least 5 people I haven’t met before as well as making a target list of people I’ve heard of but would like to know more about their business. This way I come away with new connections and have a better understanding of businesses in the area.
Networking events are also a great way to re-connect with people you haven’t seen for a while, especially if you have something new to share, a new development in your business or a new product or service. For me this will be the launch of my new business, Strath Communications and how I will be delivering results based marketing and communications to food and drink businesses.
I am looking forward to speaking to businesses and finding out more about what challenges and opportunities they have for growing their business.
The LinkedIn Local Inverness event is being organised by the team at Tuminds Social Media. #LinkedInLocalInverness
Today, 11th April 2018 I’ve started Strath Communications as I believe there is a need for marketing and communications to focus on results and ensuring that businesses grow off the back of a planned marketing strategy that links with business objectives.
So what can you expect
I will be delivering marketing and communications to food and drink businesses that is based on your business and who your target customer is, both trade and consumer.
How will it work?
We will sit down and discuss where your business is and where you want to go with it. I will then create your marketing strategy and objectives alongside a plan that will deliver your business objectives.
What will I deliver?
I will look after all your marketing and communications from strategy, planning and implementation to content creation and PR. With my experience I can also ensure that your packaging is on brand and delivered on time for your new product launches. I will also look after your key social media channels and website so that your customers know what you are doing and when.
With experience of working with design and digital agencies all your marketing will be delivered on time and within your agreed budget.
All you need to do now is give me a call on 07738 966588 or email me firstname.lastname@example.org and we can meet up to discuss where your business is at and where you are wanting to take it and how I can help you get there.
And link up with me on LinkedIn and follow me on Twitter for more on marketing, communications in food and drink.