After a whirlwind trip to London for two days of meeting inspirational business owners and hearing from some of the top people in the world of marketing online, I’ve now processed my thoughts, action points and key takeaways from the event.
My next step is putting this all into practice, today!
The main thing to consider when posting online, writing a blog or an email is, will this content solve my customers problems, are they interested in it and if not, how can I change this.
The key points that I’ll be putting into practice for me and my clients for the rest of the year are…
- Be me
- Be positive
- Build relationships
- Build trust
- Be engaging
- Show up everyday
- Publish consistently
- Valuable content
- Be specific
- Make it easy for clients to contact me
I’ve come away really knowing my own figures and levels of engagement and ready to build relationships online. However, I love the face to face side of my business and networking and this event showed how much I enjoy meeting new people. Networking will always be a key part of my monthly activity too.
I gained lots of tips on Facebook advertising (Gavin Bell), video marketing both recording (Ian Anderson Gray) it and being on Youtube (Jessica Dante), along with one of the most informative SEO workshops (Matt Eldridge) I’ve ever been too. Although, I don’t think this article will get to 1800 words!
LinkedIn was covered by the host, Janet Murray who has some great examples of engaging content and her grenade posts and we covered off more on email marketing too. Email marketing is still key to talking with your clients. I’m still not ready to launch a podcast, but Colin Gray covered off how amazing this channel is for being able to re-purpose the content from and the exposure you get as being a host.
Pinterest is one channel I’m off to see if I can fall in love in. I love the visual side and that the content lasts so much longer than Twitter or Instagram on it too.
Next step is off to connect with some of the other delegates who we shared laughs, struggles, great food and wine with too.
Running a business is the best thing I have done and spending time with other women who are doing the same is so inspirational.