Why should I hire a marketing consultancy?

Why you should hire a marketing consultant strath communications

Where do I find one?
What can they do for me?

By hiring a marketing consultancy this allows you to focus on the running of your business and developing it further.

A marketer has invested a lot of time and money into their training and development so you don’t have to. At Strath Communications, Jennifer is also a Chartered Marketer, which means a programme of CPD (continuous professional development) each year to ensure that she stays up to date with the latest issues that affect marketing today.

Marketers ensure that they are upto date with the latest trends and channels that your customers are spending time in so that you don’t have to.  The world of marketing has changed so much over the past 20 years. Facebook and Twitter weren’t around, Mark Zuckerberg was only 3 years old!

Why should you hire a marketing consultant?

They will come to your business and find out what your strategies and objectives are, who your target customers are and the best channels to reach those customers through.  A Chartered Marketer has gained this knowledge through years of training and experience to do be able to do this for you.

Where do I find one?

Through your own networks. Ask other businesses who they are working with, who are you connected with on social media, who do your friends and family know.  Have you tried Google?

These are the best ways to find someone to work with who has the same outlook as you and will want to develop and grow your business with you.  Recommendations are one things but also check out their credentials online, can you find them, do they have a website, are they on social media?

What can they do for me?

A marketing consultancy will work with you and your business to create a marketing strategy that links with your business strategy and objectives.   They can also do the following for you too:

  • Setting objectives for your marketing and ensuring that these are delivered
  • Marketing planning and implementation
  • Content marketing for your website, social media and email
  • PR management
  • Social media management
  • Email marketing
  • Product launches
  • Packaging design management

This means that you can focus on the development of your business, be that new products, making it more profitable or increasing and developing sales.

A marketing consultant will keep you involved in the marketing through regular meetings, sharing content, sharing successes and monthly reports.  Marketing is important but it is also creative and fun too and we understand this.  So will keep you involved as much or as little as you want.

What next?

Review where your business is at and where you want to go with it.  Then get in contact with us at Strath Communications and we will work with you on the next stage of your business journey.

Not ready to contact us read 5 simple steps to kick start your marketing today.

Why do you need a marketing plan?

5 simple tips to kick start your marketing

5 simple tips to kick start your marketing Strath Communications

There are some key areas you need to know to really get the most out of your marketing and communications. Once you know these areas you’ll be able to measure effectively if your marketing is working and driving traffic/enquiries/sales to your business.

  1. Know who your customers are. It is essential that you know who your target market is. Who is buying your products or services and how often?  Are they loyal and repeat consumers?
  2. Find out where your customers hang out. Is it on or offline? It’s probably both but you need to know where to be able to target them and it will give you an idea of their interests.
  3. Plan, plan and plan. You need to know what you want to achieve and how you are going to achieve it.  Set objectives so you can measure and get a plan put together.
  4. Create great content targeted at your ideal customer. Content is great for SEO, the Google bot and sharing across your social media platforms and email channels.
  5. Share your content everywhere, online, on your website, on your social channels in your emails.

If you don’t know where to start that’s where I can help you.   I’ll work with you to find out who your ideal customer is, where they are and develop a plan to target them.  I will even create the content and deliver this so your customers know who you are and how your product or service is right for them.

Get in touch today and we can have a chat about where you are at with your business and where you want to go and let’s build a plan to get there.

Find out more about what we can offer you too and why you should hire a marketing consultancy.