More about me

More about me - Jennifer Macdonald-Nethercott

An about us page can only tell you so much about the business or person you’re about to work with. So, I’ve created this blog which has more about me and my experience.

I went to Glasgow Caledonian University in the mid 90’s to study Leisure Management.  At this time, I didn’t really know what I wanted to do but it gave me the opportunity to live in a city I love and work in the USA for 6 months.

During this time, I spent it working in the hospitality and tourism industry, eventually deciding in 2006 that I wanted a 9-5 job and my weekends back!  However, I did do a variety of jobs from life guard to ski instructor and event organisation, it was never a dull time and taught me the importance of customer service.  The customer may always be right as they have generally worked hard and paid a lot of money to enjoy their leisure time, so yes, they do want more in return.  And now in our world of instant gratification this has become more important if you are in the service industry.

I then moved into a marketing role within the automotive industry.  Again, very customer focused but also tied to meeting sales targets every quarter.  The planning was in quarterly cycles with two spikes every year around new car registrations.  It did mean we were reactive rather than entirely planned however it meant I had to be creative fast.

During this time the advent of social media arrived, and online marketing was being pushed as a skill on its own.  It certainly meant I could talk to our customers in a way that gets instant response and creates conversations.  Now in 2019 we’ve become used to getting a response from business almost instantly. However, your business now needs to ensure its tone of voice and branding runs through all communications channels too.

After nearly 10 years in the automotive industry I took a marketing manager’s role in the world of food and drink and worked with FMCG brands.  Being the brand guardian meant I had more flexibility with campaigns and talking direct to customers.  It also led to working in a variety of export markets and dealing with Highlands and Islands Enterprise who supported the business.

From this role it gave me the marketing knowledge and ambition to set up my own business.  I have a very clear outline of who I want to work with – entrepreneurs who are looking to grow their business and get in front of more customers more often.  They’ll be working in their own business but needing to outsource key roles so that they can get back to building and developing their business.

If this is you.  Give me a call today about how I can create and implement your marketing strategy and plan so you can continue to develop and grow your business.

I am based in Grantown on Spey, near Aviemore and work throughout Inverness, the Highlands, Moray and Elgin.


Why should I hire a marketing consultancy?

Why you should hire a marketing consultant strath communications

Where do I find one?
What can they do for me?

By hiring a marketing consultancy this allows you to focus on the running of your business and developing it further.

A marketer has invested a lot of time and money into their training and development so you don’t have to. At Strath Communications, Jennifer is also a Chartered Marketer, which means a programme of CPD (continuous professional development) each year to ensure that she stays up to date with the latest issues that affect marketing today.

Marketers ensure that they are upto date with the latest trends and channels that your customers are spending time in so that you don’t have to.  The world of marketing has changed so much over the past 20 years. Facebook and Twitter weren’t around, Mark Zuckerberg was only 3 years old!

Why should you hire a marketing consultant?

They will come to your business and find out what your strategies and objectives are, who your target customers are and the best channels to reach those customers through.  A Chartered Marketer has gained this knowledge through years of training and experience to do be able to do this for you.

Where do I find one?

Through your own networks. Ask other businesses who they are working with, who are you connected with on social media, who do your friends and family know.  Have you tried Google?

These are the best ways to find someone to work with who has the same outlook as you and will want to develop and grow your business with you.  Recommendations are one things but also check out their credentials online, can you find them, do they have a website, are they on social media?

What can they do for me?

A marketing consultancy will work with you and your business to create a marketing strategy that links with your business strategy and objectives.   They can also do the following for you too:

  • Setting objectives for your marketing and ensuring that these are delivered
  • Marketing planning and implementation
  • Content marketing for your website, social media and email
  • PR management
  • Social media management
  • Email marketing
  • Product launches
  • Packaging design management

This means that you can focus on the development of your business, be that new products, making it more profitable or increasing and developing sales.

A marketing consultant will keep you involved in the marketing through regular meetings, sharing content, sharing successes and monthly reports.  Marketing is important but it is also creative and fun too and we understand this.  So will keep you involved as much or as little as you want.

What next?

Review where your business is at and where you want to go with it.  Then get in contact with us at Strath Communications and we will work with you on the next stage of your business journey.

Not ready to contact us read 5 simple steps to kick start your marketing today.

Why do you need a marketing plan?

5 simple tips to kick start your marketing

5 simple tips to kick start your marketing Strath Communications

There are some key areas you need to know to really get the most out of your marketing and communications. Once you know these areas you’ll be able to measure effectively if your marketing is working and driving traffic/enquiries/sales to your business.

  1. Know who your customers are. It is essential that you know who your target market is. Who is buying your products or services and how often?  Are they loyal and repeat consumers?
  2. Find out where your customers hang out. Is it on or offline? It’s probably both but you need to know where to be able to target them and it will give you an idea of their interests.
  3. Plan, plan and plan. You need to know what you want to achieve and how you are going to achieve it.  Set objectives so you can measure and get a plan put together.
  4. Create great content targeted at your ideal customer. Content is great for SEO, the Google bot and sharing across your social media platforms and email channels.
  5. Share your content everywhere, online, on your website, on your social channels in your emails.

If you don’t know where to start that’s where I can help you.   I’ll work with you to find out who your ideal customer is, where they are and develop a plan to target them.  I will even create the content and deliver this so your customers know who you are and how your product or service is right for them.

Get in touch today and we can have a chat about where you are at with your business and where you want to go and let’s build a plan to get there.

Find out more about what we can offer you too and why you should hire a marketing consultancy.

The first LinkedIn Local Inverness Event

Strath Communications at LInkedInLocal Inverness

Next week sees the first LinkedIn Local event in Inverness on Tuesday 24thApril.  I will be attending this as my first networking event since the inception of Strath Communications too!

Strath Communications attends LInkedIn Local Inverness

I love networking and meeting new people and finding out about their businesses and the background to them.  You are always guaranteed to meet someone who does something that is new to you.

But how do you get the most out of a networking event?  I always go with the aim to talk to at least 5 people I haven’t met before as well as making a target list of people I’ve heard of but would like to know more about their business.  This way I come away with new connections and have a better understanding of businesses in the area.

Networking events are also a great way to re-connect with people you haven’t seen for a while, especially if you have something new to share, a new development in your business or a new product or service.  For me this will be the launch of my new business, Strath Communications and how I will be delivering results based marketing and communications to food and drink businesses.

I am looking forward to speaking to businesses and finding out more about what challenges and opportunities they have for growing their business.

The LinkedIn Local Inverness event is being organised by the team at Tuminds Social Media. #LinkedInLocalInverness

What can we offer you?

results based marketing and communications Strath Communications

We will work with you to define your objectives, develop a strategy and plan and implement each element.

Strath Communications Services
What can Strath Communications offer you

Find out more about how we got started here

And you can contact us for more information today.