Your content strategy for next year

Why do you need one? Well, this is why I invest time into training so that you can spend more time on your business!   Seriously, you need to have a plan so that you don’t miss out on your launches throughout the year or any key dates that you can sell around.

As a round up I’ve spent time at Content Live 2018 learning all about content strategy, planning , content creation, re-purposing content and how to get more eyes on your content in 2019.Jennifer Macdonald-Nethercott

I really love the planning side and have created a document to plan your content in 2019 so that this meets your business objectives to deliver more customers and increased sales.

I’m also going to be looking at creating more video with customers and how they can be going about this too.  Video in 2019 will gain more exposure from the likes of Facebook and be pushed in their feed to your followers, so makes sense to look at this now.  All you need is an intro, middle and an outro.  Or at least this is what Dan said at the event!

I’ve also now created a rather fabulous spreadsheet that has all the different ways to re-purpose content on it.  Plu,s the different platforms and how to get more eyes on the content we are creating.

It is all about the planning and then maximising each piece of content that we produce to ensure that it can be consumed in different formats for different audiences.  Also, look at creating evergreen content that can be used again and again.

We also spent time at the event working out our ‘entrepreneurial superpower’ with Osmaan Sharif.  I loved learning about the type of profile I am and the types of profiles I should bring together to work with me to deliver client projects.  If you’ve never done this before it is really enlightening to find out how you like to work and how you should adapt to work with other people. FYI I’m a deal maker and love networking, collaborations/partnerships, nurturing relationships and results through interactions.

One thing I won’t be starting in 2019 is a podcast.  It’s looks fun and can drive results so don’t rule this out for your business.  It’s just not for me at this time!

So did I achieve my objectives from attending the event– yes I did, content planned, outline plans coming together for clients, my reach and connections increased on LinkedIn and Twitter plus CPD hours logged with the Chartered Institute of Marketing.

What next?  Start implementing the plan for 2019 and batch produce content, so that if something comes up I have content ready for you.

Let’s make 2019 one where we have our business objectives aligned to our marketing strategy and plan and get that plan put into action to bring us more customers.

Want me to help you bring more customers to your business next year?  Just complete the form below and I’ll come right back to you.

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